How to Succeed as a "Fractional" Creative in a Digital Workplace, with Paul Omps

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Wesley sits down for his conversation with Paul Omps, from Key Insight Marketing, who is a marketing strategist.

In this episode we explore what it's like to work in the digital workspace with clients around the world and how to avoid all of the distractions that multitasking can bring.  As more and more people are “factional” or contract work it can be hard to balance demands of multiple clients, but it is possible to continually get better at this art.

We also talked about the importance of knowing your ideal clients and helping your customers walk through that process. One of the ways to do this is by asking the question, “Why”. Often people say, “I need a viral video”, “I need to increase sales”, or :I need to get a new logo”.  And if we just ask the questions, “Why” we can get to the deeper issue that they are facing and help people think through that whole process at a deeper level.

We explore why it's important to have you breaks or lulls in your work so that you can grow and refocus your creativity.

Lastly we focus on the importance of strategy with that being the real value that you can bring to the table and making sure that you don’t get caught up in being a simple commodity producer.

You can contact Paul at or

In this episode played a quote by Cal Newport in an episode from Building a Story Brand.  You can listen to that whole podcast or check out his book on audible.

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Wesley DeanComment