Why Not Having an Aligned Message Erodes Trust, with Chris McNiven


In this episode Wesley sits down with Chris McNiven from Aspire Consulting Partners for a conversation about leadership and the important of making sure your creative team is clearly aligned to a central message.

Chris works with leaders to help them know how to lead well.  Often he finds that communication is one of the biggest issues that leaders face.  When they haven’t been able to clearly articulate their mission to the people they lead, there is a misalignment between what they say and what they do, which in turn leads to an erosion of trust.

We talked abut the importance of incidental contact when you are working virtually.  Incidental contact is what happens when you bump into people while grabbing coffee and in the hallway.  We don’t get that when we work virtually, but he talks about how you can be intentional about creating that through video conferencing.

You may have heard the phrase, do not put off until tomorrow what you can do today, Chris champions the opposite of that, by pushing people to bring their full attention to the work they are doing today.  Often the things we think are a crisis really aren’t and will blow over on their own if we are able to put them off and focus on the things that are most important.

We also look at common pitfalls that he has seen in small teams, with the first one being over familiarity.  While it’s fun to work with people we know well and hang out with them, this can lead to a lapse in being clear with our communication.  As a result we can get sloppy with our communication. He also points out that we are often tempted to rely on speculation vs information when making decisions, but that we are much better off if we avoid the temptation to speculate.

Lastly, in this interview I give Chris credit for the “No Fat Cats” name and how it was a conversation with him that sparked that name.

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Wesley DeanComment